Many small business owners understand that having an online presence is a great strategy to grow their business. We live in a world today where you cannot stay for a long time away from the internet. You need to see what emails you received, you want to see what your family and your friends are doing on Facebook, you must find out the information that you need so you go on Google or you want to find out the latest news as well. So, as a business owner, it is important to know and realize the fact that a large number of your customers are online.
So, what do you do when you want to market your business online and you don’t have a clear idea of where to start?
Here are 5 free tips that you can implement right away and start making some noise about your business online.
Create yourself a blog and start presenting yourself
To install a blog on a website is quite easy to do but if you don’t know how to do it, you can ask someone who knows how to do it for you. After you have the blog, start creating content about your business like special promotions that you have, write about your products and events if you have any. The bottom line is to create and share great information in there. Make blog updates regularly. One update a week is a great start. It will generate traffic to your site which is what you want.
Use the power of social media
I know…everyone is talking about social media for quite some time now and that’s because it is a great way to market business. It is even better than that! When you use social media in the right way and have a strategy plan for it, it will create engagement for your business and your clients will start loving your business. Create accounts on sites like Twitter, Facebook, LinkedIn and Google+ and start interacting with people…and watch how the magic will happen.
If writing is one of your passions, you will looove this one. Create 400-500 words articles about your business, one of your product or latest service that you have and submit them to article directories. EzineArticles and GoArticles are just two of the most popular of these. If you search on Google for article submission directories, you will find a lot of them but if you use these ones, you will be fine.
Use the power of videos.
Video marketing can become a very, very effective way to market your business. First, create some great videos about your business, your products and services as well and market them on sites like YouTube and Vimeo which are free. If you have never created a video in your life and don’t know how to do it, don’t panic. You can hire someone to do this for you or ask a friend who knows how.
Email marketing is one of my favorites. It is an amazing feeling to send an email and generate income for your business. But before doing that, you need to have clients in your list. As long as you do the steps that we talked above and you have a sign up form on your site, you are on the right track to get clients in your list. So, while working for your business to grow, start building your list and use email marketing to market yourself online.